The Next Big Competitive Advantage

| Ideas & Opinions, Sustainable Design

In recent years, three big sustainability trends – declining resources, radical transparency, and increasing expectations – have redefined the way we do business. With these new pressures on our hands, what is business to do?

Too many managers still go with familiar approaches to sustainability, treating the new pressures as annoying obligations and merely tipping their hats to corporate social responsibility. While many more now recognize social and environmental performance as business opportunity, most continue to “bolt it on” to existing strategy and operations. Remember all those solar panels and two-sided copying promoted at the office headquarters of a dirty manufacturing business? Way too often we just keep bolting it on!

Only a handful are choosing to embed sustainability into the very DNA of what they do, incorporating environmental, health, and social value into core business activities with no trade-offs in price or quality. The Nissan Leaf, a 100% electric car named World Car of the Year 2011, offers features at a price found in most gasoline powered cars. Combined with the emerging infrastructure to recharge electric cars, Nissan's multi-billion euro investment is driven by the quest for industry leadership, not selling eco-cars to environmentalists.

With our wide spread of knowledge and innovation in product development, Triteq are ideal partners to help organisations develop ideas into efficient, effective and valuable products. With a real value and understanding of sustaianbility today. We are working towards a cradle to cradle code and continaully invest in our knwoedlege and capabilities.

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